Poker Affiliate Manager – London
December 10, 2008 · Print This Article
Position: Poker Affiliate Manager
Location: London
Salary: Flexible to attract the best
Description:
Our client, a leading online poker operator, requires an experienced affiliate manager to join their young and vibrant team; to attract suitable new affiliates, and reactivate and actively manage existing affiliate relationships. The affiliate program is vital to cost-effectively creating the critical mass of new customers the company needs to reach its growth targets.
Areas of responsibility:
Recruitment of new affiliates across the poker brand
End to end affiliate management
Learn how existing web affiliates can work in diverse new markets
Negotiation and sign off on all new affiliate activity
Maintain current affiliate relationships and attract new affiliates
Develop and implement the overall Affiliate strategy and tactics, in conjunction with the traffic acquisition team, to significantly increase traffic to the poker site.
Manage all aspects of the affiliate relationship, ensuring growth and loyalty: manage payment of commissions, contract renewals, sponsorship shows and conferences and other activities that generate traffic
Develop creative tactics to increase number of quality affiliates
Identify “lapsed” affiliates and take the appropriate measures of reviving/bolstering account flow
Consult with existing affiliates in identifying their individual needs and in helping them draw traffic to their site
Inform (phone, email, web site) affiliates of ongoing and upcoming promotions, and on occasion, develop customized incentives to motivate affiliates to participate
Develop a targeted, tiered list of prospective affiliates to work with and put together a sales and marketing plan on how to attract and retain them
Develop one-off program (e.g., tailored contests) to draw traffic from top tier affiliates
Represent the Company at various affiliate industry trade shows
Work with the Company’s SEO group to optimize affiliate site content
Manage payment of solutions
Analysis and report on program performance
Skills required:
Must be more than enthusiastic about Poker!!!
Online gaming industry experience a must
Minimum 2 years experience managing an affiliate program preferred
Strong negotiation and analytical skills
Excellent interpersonal skills
Excellent communication skills (both written and verbal)
Creative problem solver and team player
Bachelors degree is an asset
Multi-lingual would be a huge advantage




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